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KPDS SINAV SORULARI

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KPDS SINAV SORULARI

 

A company’s public relations officer is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, public relations officers seek to foster interest, trust and belief in the company and its products. They are aware of how best to carry this out when dealing within their own nations and cultures. However, when dealing with a foreign audience, it is critical that cross-cultural differences are recognized. By way of illustrating the impact cross-cultural awareness can have on the success or failure of a public relations campaign, a brief example can be cited: an American company tried to sell its toothpaste in Southeast Asia by emphasizing that it “whitens your teeth”. They found out that the local natives chew betel nuts to blacken their teeth because they found it attractive.   It is understood from the passage that the activity of public relations ----.






A company’s public relations officer is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, public relations officers seek to foster interest, trust and belief in the company and its products. They are aware of how best to carry this out when dealing within their own nations and cultures. However, when dealing with a foreign audience, it is critical that cross-cultural differences are recognized. By way of illustrating the impact cross-cultural awareness can have on the success or failure of a public relations campaign, a brief example can be cited: an American company tried to sell its toothpaste in Southeast Asia by emphasizing that it “whitens your teeth”. They found out that the local natives chew betel nuts to blacken their teeth because they found it attractive. We can infer from the passage that public relations officers ----.  






A company’s public relations officer is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, public relations officers seek to foster interest, trust and belief in the company and its products. They are aware of how best to carry this out when dealing within their own nations and cultures. However, when dealing with a foreign audience, it is critical that cross-cultural differences are recognized. By way of illustrating the impact cross-cultural awareness can have on the success or failure of a public relations campaign, a brief example can be cited: an American company tried to sell its toothpaste in Southeast Asia by emphasizing that it “whitens your teeth”. They found out that the local natives chew betel nuts to blacken their teeth because they found it attractive. We can understand from the passage that the failure of the toothpaste campaign in Southeast Asia could have been avoided if ----.






A company’s public relations officer is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, public relations officers seek to foster interest, trust and belief in the company and its products. They are aware of how best to carry this out when dealing within their own nations and cultures. However, when dealing with a foreign audience, it is critical that cross-cultural differences are recognized. By way of illustrating the impact cross-cultural awareness can have on the success or failure of a public relations campaign, a brief example can be cited: an American company tried to sell its toothpaste in Southeast Asia by emphasizing that it “whitens your teeth”. They found out that the local natives chew betel nuts to blacken their teeth because they found it attractive. From the passage, we learn that ----.  








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